10 Steps to Conduct an Effective Evaluation: An Infographic
As instructional designers, we know that learning doesn’t stop at implementation—it extends into evaluation. Whether you're measuring learner outcomes, program effectiveness, or organizational impact, a well-structured evaluation is essential.
Based on my experience as an LDT graduate student and professional instructional designer, I created this 10-step framework in an Infographic to guide fellow Master's students and early-career evaluators through a thorough and ethical evaluation process. These steps are grounded in trusted sources like Evaluation in Organizations by Russ-Eft & Preskill (2009) and informed by practical tools and methods used in the field.
Source: Lawson, L. (2025). 10 Steps to Conduct an Evaluation [Infographic]. Canva. https://www.canva.com/design/DAGmBI0GvWs/_RLVp3lfE9uBPZXS7-JqBg/view?utm_content=DAGmBI0GvWs&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hf1d957c7c8
Final Thoughts
This process isn’t just about checking boxes—it’s about cultivating credibility and impact as an evaluator. Whether you're conducting a small-scale needs assessment or a comprehensive program evaluation, these 10 steps will help ensure your work is ethical, effective, and evidence-based.
Thank you for joining me today! Let’s keep learning altogether, as lifelong #LearningMatters.
Best,
Laura Lawson
LearningMatters, LLC
Instructional Designer
