About MeMe
Contact & Credentials:
I’m Laura Lawson, an Instructional Designer and the founder of LearningMatters LLC. I partner with healthcare organizations, corporate companies, colleges, non-profits, and businesses of all sizes to design accessible, outcomes-driven learning solutions that engage diverse audiences.
Upon completion of my M.Ed. in Learning, Design, and Technology at Arizona State University, I bring a strong background in instructional design, faculty training, and user experience—backed by experience supporting corporate, government, and educational teams.
My services include needs analysis, storyboard development, multimedia production, and instructional strategy rooted in UDL, accessibility, and adult learning theory. From faculty workshops and course design to eLearning development and job aids, I create tools that help learners and teams succeed beyond the intended goals and KPIs.
Certifications
Foundations of User Experience UX Design
Certificate of Completion
Start the UX Design Process: Empathize, Define, & Ideate
Certificate of Completion
Build Wireframes and Lo-Fidelity Prototypes
Certificate of Completion
Create High-Fidelity Designs and Prototypes in Figma
Certificate of Completion
Conduct UX Research and Test Early Concepts
Certificate of Completion
Build Dynamic User Interfaces (UI) for Websites
Certificate of Completion
FAQs
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We’ll begin with a discovery meeting to define your team’s learning and business goals. From there, I’ll collaborate with a Subject Matter Expert (SME) to gather content and insights. I’ll then create a detailed project plan and timeline to guide the process. We’ll schedule weekly or biweekly check-ins to review progress and discuss content prior to storyboard development. Stakeholders will review and approve each deliverable before we move to the next phase, ensuring alignment at every step.
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“Project timelines typically range from 2 months to 9 months, depending on the scope, complexity, and type of learning solution needed. Smaller projects like job aids or microlearning modules can be delivered quickly, while comprehensive eLearning programs or full curriculum builds require more time. The sooner we connect, the sooner we can align on goals, finalize a plan, and begin development.
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The cost of design services varies based on the scope, format, and complexity of your project. In our initial consultation, I’ll walk you through several tailored options—whether that’s eLearning development, instructional materials, or LMS integration. Once we identify the best approach for your team’s goals and timeline, I’ll provide a detailed proposal with pricing aligned to that strategy.
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You can email me at: LauraLawsonMT@gmail.com or complete the Contact Me Form.